Motivating Factors for AfterMarket Domain Buyers
Tuesday, April 10th, 2007DNJournal has an interesting article by Dan Warner (COO Fabulous.com). He points out the motivating factors for domain buyers looking to purchase in the secondary market.
Consumers purchase domains for a variety of reasons. These unique motivating factors shape the value which is attributed to domains by individual buyers. It logically follows that a domain’s true value can only be attributed to a specific buyer at a particular moment in time. Following is a framework of primary factors that buyers commonly attach to each domain purchase.
Dan also points out that speed of delivery is an important factor. I’ve long thought this with our own domain auction service, where you have to wait 60 days from the end of the auction to start using your new purchase.
While this period does give the original registrant an important safety net in reclaiming their domain, it could be too long to wait for users planning a web site. It’s a difficult balance between the needs of the aftermarket buyer and protecting the rights of the original registrant and their business.


