SEO Ethics
At e3internet we agree that unethical practices, and lack of business standards on the part of some SEO practitioners, put the client’s web business at severe risk. We join with other Search Marketing and SEO professionals in supporting and promoting this Code of Ethics.
- Nick Wilsdon, MD, e3internet
Given that e3internet and our clients are working together to present relevant, accurate, high quality website information in a visitor-friendly format, and given that e3internet is contracted to assist our clients in obtaining and sustaining higher rankings for their pages and higher conversion on their sites, we voluntarily adhere to the following Code of Ethics:
E3internet will never knowingly harm a client. We will employ no technology, procedure or program known to risk the client site being removed from search engine indexes or directories, or rendered inoperative.
E3internet will not knowingly violate any rules published and enforced by search engines or directories. Search engine rules and guidelines change periodically. When they do, E3internet will act promptly to ensure all of our clients’ websites are in compliance with such changes. In cases where questions are raised regarding rules and guidelines, e3internet will contact the relevant search engine(s), request clarification, and await specific guidance.
E3internet will not knowingly mislead, harm, or offend a consumer. E3internet will not be a party to presenting false or misleading content on a client website. E3internet will not be a party to utilizing techniques which may cause a visitor to be misled by information presented to or by the search engine, or harmed or offended upon arrival at a client site. E3internet will not countenance the use of such techniques as “bait and switch” — i.e. creating client pages which do not substantially contain and clearly relate to the optimized keyword or phrase, or which may offend targeted visitors.
E3internet will not knowingly violate any laws. Provincial/State, federal and international copyright, trademark, servicemark laws, and laws pertaining to spamming, will be adhered to strictly.
E3internet will not represent the work of others as our own. This includes work done either on previously completed projects or for current client projects.
E3internet will not misrepresent our abilities, certifications, standards, education, training, affiliations, technical inventory, or experience. This includes our performance history, company resources (staff, equipment, and proprietary products), and client lists.
E3internet will not set unreasonable client expectations. This includes the practice of accepting multiple clients competing for the same keywords, and implying/promising that all will achieve top search engine rankings. This also includes implication or promise that results can be obtained within a time frame that is unrealistic given known search engines behaviours, condition of the client site, and the state of competition.
E3internet will protect the confidentiality and anonymity of our clients with regards to privileged information and items implying testimonial support for e3internet. All staff of e3internet are bound to protect confidential and/or sensitive or proprietary information. Without explicit approvals, e3internet will not publish testimonials, proprietary logos, press releases, or any other collateral materials discussing the client.
E3internet will work to our best ability to increase or retain the rankings of client sites. Clients contract for fee with e3internet in order to obtain and retain search engine placement. E3internet is charged with an obligation to employ appropriate, ethical technology and methods to improve and retain their clients’ rankings in the environment of shifting search engine technology, competitors’ strategies, and the needs of the client web site.